Bite & Bottle

Before I get started, please note: I love beer, I love talking about beer, I love other people talking about beer, I love seeing beer on TV, I love learning about beer, I love teaching people about beer.

Carlsberg don’t do craft beer video reviews, but if they did…

1. They would read the label before turning the camera on.
2. They would strive to know a little about the subject of beer before pondering aimlessly about what OG means.
3. They would use a tasting glass instead of a pint glass or dimpled tankard filled to the brim in their attempt to find an aroma.
4. They would have a vocabulary of words at their fingertips to describe flavours and aromas instead of repeating the same ones over and over and over and…
5. They would know about the brewing process before making their own assumptions and passing them off as fact.
6. They would not burp on camera.
7. They would learn to use a simple video editing suite.
8. They would be less than five minutes long.

Rant over. On a lighter note, if Carlsberg did Drum Rehearsals…

Alternatively, here, are some examples of the above traits.